Top 5 Reasons I’m Thankful to Be a School Communications Practitioner

Sandy Cokeley, APR
CEO, SCoPE School Surveys

It’s Thanksgiving, the time when gratitude moves front and center. Many of us turn our concentration to the things in our lives for which we are thankful – family, health, friends and successes, to name a few. As I was going over my annual list, my thoughts rambled to the question, “Why? What is it about each of the things on my list that makes me grateful for them?”

Continuing on my rambling path, I found myself comprising this list of the reasons why I’m thankful for my career in school communications.  Note that one thing not on the list is being in a career that is widely recognized and understood. That said, I believe my colleagues will agree that the pros definitely outweigh the cons.

  1. We are never ever bored. Every single day is different. Every week is different. Every month is different. Every year is different (admittedly, sometimes for good reasons and sometimes for not so good reasons).
  2. We are always learning. Because every day is different and there is always something new – a new technology, a new requirement, a new program, a new challenge, etc.
  3. We get to spend time with kids doing cool things. From seeing the virtual light bulb go on during a lesson, to sharing in the excitement of a new personal best on the athletic field, to hearing that uber-talented 14-year old belt out the lead song in the play, there’s nothing better – except a kindergarten event of any kind.
  4. While a large percentage of the population is not aware our profession exists, we do get to work with colleagues who “get it.” When our superintendent, school board, and fellow district colleagues understand the unequivocal value of earning the trust of faculty and staff, parents, and our greater community to support student learning, we are among the most fortunate.
  5. We may be a one-person department, but we are never alone. It is well known that school PR pros are some of the best sharers on the planet. We are also extremely well connected, thanks to our national, state and local SPRAs (School Public Relations Associations). Invariably, someone else has “been there, done that.” All we need do is ask.

In the spirit of sharing, I invite you to add your reasons. Happy Thanksgiving, all!